CHICAGO—It's now a given in real estate circles that a developerwill get the best results with a new site by mixing in anarray of uses that make it a true destination.Sterling Bay is getting ready to transform theformer Finkl Steel site near Lincoln Park intosuch a space, and officials from the Chicago-based firm announcedthis morning that they have brought on Live Nationto turn their Lincoln Yards project into a premier event andrecreation district.
The Beverly Hills, CA-based events promoter and venue operatorruns the House of Blues music hall chain, producesSuper Bowl halftime shows along with many sporting events, and hassigned long-term partnerships with superstars likeMadonna, Jay-Z andU2.
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Brian J. Rogal
Brian J. Rogal is a Chicago-based freelance writer with years of experience as an investigative reporter and editor, most notably at The Chicago Reporter, where he concentrated on housing issues. He also has written extensively on alternative energy and the payments card industry for national trade publications.
