Ten-X hasre-launched its mobile app. The new app isn't only a redesign ofits existing app, but a complete ground-up rebuild with newfunctions that will aid in keeping brokers connected and activeaway from their desktop. It includes new iOS programming, leveragesdata and behavioral and gives users access to 70% more assets thanbefore.

"We did a re-launch of our mobile app for a couple of reasons.From an entire experience view, we completely reworked the userflow and search capability. We wanted to give our customers abetter experience," Lawrence Yuan, chieftechnology officer at Ten-X, tells GlobeSt.com. "Second, we wantedan engineering performance experience too. We are now using Apple'slatest and greatest technology under the hood, so it is also abetter performing app now as well. Over time, technology changes,and when you are on an Apple or Google platform, they are alwaysevolving. At some point, it makes sense to move on to the nextgeneration of tools sets. So, there was an engineering impetus aswell as a customer experience impetus."

The firm pulled tools that would be the most beneficial tobrokers on the go. This was not only necessary for users to keep upprofessionally but also personally. "Our customers are on the go,not only selling real estate and managing transactions, but alsologging into social media and using the phone for personalreasons," says Yuan. "There is more user engagement on mobiledevices. Everyone is moving to the mobile phone for certain cases,and we are going to continue investing in those trends."