Ten-X has re-launched its mobile app. The new app isn’t only a redesign of its existing app, but a complete ground-up rebuild with new functions that will aid in keeping brokers connected and active away from their desktop. It includes new iOS programming, leverages data and behavioral and gives users access to 70% more assets than before.

“We did a re-launch of our mobile app for a couple of reasons. From an entire experience view, we completely reworked the user flow and search capability. We wanted to give our customers a better experience,” Lawrence Yuan, chief technology officer at Ten-X, tells GlobeSt.com. “Second, we wanted an engineering performance experience too. We are now using Apple’s latest and greatest technology under the hood, so it is also a better performing app now as well. Over time, technology changes, and when you are on an Apple or Google platform, they are always evolving. At some point, it makes sense to move on to the next generation of tools sets. So, there was an engineering impetus as well as a customer experience impetus.”

The firm pulled tools that would be the most beneficial to brokers on the go. This was not only necessary for users to keep up professionally but also personally. “Our customers are on the go, not only selling real estate and managing transactions, but also logging into social media and using the phone for personal reasons,” says Yuan. “There is more user engagement on mobile devices. Everyone is moving to the mobile phone for certain cases, and we are going to continue investing in those trends.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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