Apartment marketers are finding the costs are down and the effectiveness is up when it comes to producing short, streaming television advertisement videos using artificial intelligence (AI) production methods.
What used to take thousands of dollars and days if not weeks to produce can now be composed in minutes by using still photos and videos in the clip.
The approach involves video serving called, "programmatic advertising," which uses advertising technology to buy and sell digital ads. Programmatic advertising serves up relevant ad impressions to audiences through automated steps, in less than a second.
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