Last Chance to Nominate CRE Marketing Experts

Through behind-the-scenes efforts, commercial real estate’s marketing and communications professionals continue to act on behalf of the industry’s firms and stakeholders to ensure the market remains prosperous. These experts secure trusted relationships and reputations among industry clients.

While working to build brands across the industry, certain CRE marketing and communications professionals continue to assist in modernizing the industry by helping companies adopt advanced technology, such as artificial intelligence, 3D virtual tools, mobile apps, digital marketing, updated website technology and more, in effort to increase efficiency, connectivity and cost-savings.

Via in-house marketing or third-party marketing, these professionals have worked twice as hard this past year to ensure that the industry would persevere through the hard times of the pandemic.

Whether or not these professionals had previously worked through an economic cycle or global crisis, they quickly sprang into action last year to help companies that were scrambling to navigate the market. They offered timely responses and thoughtful solutions while handling the unprecedented challenges of the COVID-19 pandemic, such as the shift in marketing needs.

A CBRE report that previously outlined the transformation of commercial property marketing upon the onset of the pandemic states, “Before COVID-19, most property marketing emphasized in-demand amenities like communal gathering spaces. Today tenants want property features that support a healthy and safe building environment and a property owner that cares about their tenant’s wellbeing.”

Considering the additional challenges faced throughout the past year, marketing professionals have achieved outstanding results through initiatives that demonstrate innovative strategies and outcomes. Most industry stakeholders would not be where they are today without the continued efforts of marketing and communications professionals.

With this in mind, GlobeSt.com plans to shine a spotlight on the professionals and companies that help to continually shape and drive the commercial real estate industry through marketing and communications. These professionals have a proven track record of strategic planning and research, business development, working with management, communications, education and innovation.

The 2021 Influencers in CRE Marketing and Communications series will highlight not only the pioneers who have made an impact with their individual efforts, but also teams and entire organizations that have become crucial to the industry and have had a significant impact on the business.

The deadline for nominations is August 27, 2021. To apply, click here.

For additional information, please view the series’ FAQs page.

To stay up-to-date on GlobeSt.’s commercial real estate coverage, we invite you to register for our email newsletters.