Artificial intelligence (AI) is slowly making its way into apartment marketing, social media ads still work, Google My Business is becoming the low-budget mobile website for communities and marketers continue to rely more on video to lease apartments.

These were among the comments shared Monday by panelists at the session, "Fearless Factor: Marketers Who Are Driving Innovation" at the Apartment Innovation and Marketing Conference in Huntington Beach, Calif.

AI is on everyone's minds, and bots are helping leasing professionals with time management, but, as The Lincoln Property Company's VP of Marketing and Communications Sheri Killingsworth said, "We're working on an AI tool, but it's more for operations and not for marketing. But check back with us next year. I can see AI being more of a tool for resident communication in the future."