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Whether it’s multifamily companies tailoring apartment pitches to younger clientele or whether a new medium might offer benefits to commercial real estate professionals, the metaverse has become a serious business topic.

The idea of people wanting to partake of virtual worlds is ancient in Internet time. Second Life, a multimedia platform where people can create images of themselves (avatars) and interact with others, is nearly 20 years old. Graphical role-playing games with interaction between players goes back to the early 1990s.



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