As information management theory says, there’s data, information, and knowledge. Data is the sets of facts, figures, or other points of measurement that, among other things, companies store in computers. Pull the data together and you can get information that shows the relationship of the data points. Apply human experience and you turn the information into knowledge.

But it all starts with data, which is, as a result, a valuable commodity. It’s one that Anne Hollander, CEO of Lobby CRE, a Thirty Capital company, counsels commercial real estate companies to appreciate and guard.



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