Weaving a compelling narrative is key for owners and operators of multifamily properties as the competition heats up in the marketplace – and to be effective, operators must have a clear understanding of who their customers are and where they spend their time.
Panelists at this week's GlobeSt Multifamily conference in Los Angeles agreed that transparency, authenticity, and responsiveness are all critical baseline components of any effective tenant outreach strategy.
"You've got to think about who you're trying to attract and what's valuable to them," said Allison Moledo, assistant vice president, learning program management at Windsor Communities in a panel on attracting quality tenants. "We're always focusing on understanding who our customer is and what they value. And from there, we tell a story that speaks to that."
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