LAS VEGAS—ICSC Las Vegas event panels were in full swing yesterday, with industry leaders sharing their experiences and insights on how they had been communicating with stakeholders during the challenging economic times. Moderator Glenn Rufrano, ICSC Chair and former CEO of VEREIT, posed a question to the opening panel, eager to uncover their strategies and approaches.
Rufrano turned to Alex Nyhan, CEO of First Washington Realty, asking about their communication methods and the time period and constituencies they focused on. Nyhan responded, emphasizing their commitment to reducing anxiety levels at the beginning of the COVID-19 pandemic. They achieved this by sharing extensive business information with their team members, ensuring transparency and keeping everyone informed.
When it came to their investor base, Nyhan explained that they adopted a more frequent update approach, surpassing their previous communication efforts. By sharing more information, they were able to provide reassurance and instill confidence, leading to increased investment during that challenging time period.
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