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It’s Fall. Time to Sprinkle Pumpkin Pie Spice on Your Retail Property

No, really, Moody’s Analytics says there could be a CRE pumpkin spice latte effect.

By Erik Sherman | August 29, 2023 at 08:09 AM

The meanings of autumn: leaves turning beautiful colors, temperatures cooling, and … pumpkin spice lattes at Starbucks (and almost everywhere else in the coffee universe).

Yes, PSL, the official nickname, is coming back this week. But devotee or not, people in CRE might ask if they should pay some attention to it. Anything that brings many consumers in to buy for such a long stretch — PSL turns 20 this year — would seem to mean more foot traffic, which might improve surrounding retail performance.

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