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Instant Insights / CRE Marketing Trends

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  • Event

    Apartments' Online Reputation Increasingly Impacts Asset Value

    Paul Bergeron | December 15, 2021

    Conventional properties can gain a 3.45% bps revenue boost when their online reputation scores rise a single point.

  • Research

    Apartment Marketers Search for the Greatest and Latest

    Paul Bergeron | December 02, 2021

    At least 80% of a property’s content should consist of videos in 2022, Envida reported.

  • Event

    Influencer Marketing a 'Big Win' in the Apartment Industry

    Paul Bergeron | October 20, 2021

    Trending strategy has become a cost-effective way for properties to add a local connection and attract residents.

  • Event

    New Tricks and Tools, Old Standbys Make Up Today’s Apartment Marketing

    Paul Bergeron | October 19, 2021

    Reliance on Google My Business emerges while AI stalls and videos keep on rolling.

  • Event

    Digging Through Apartment Self-Touring Data

    Paul Bergeron | November 10, 2021

    Panel discussed the importance of options as industry works to perfect new apartment-tour technology.

  • Load More Stories
  • Features

    With Drones, CRE Property Tours Join the 'Entertainment Age'

    Paul Bergeron | November 02, 2021

    Owners and developers create the “wow” factor with unique, innovative production techniques.

  • Event

    Apartment Renters Scrutinize Onsite Staff More Than Ever Before

    Paul Bergeron | October 20, 2021

    “The staff cares about me” is the thing most important to renters when deciding on where to sign a lease.

  • Event

    The Bar Has Been Raised for Online Apartment Shopping

    Paul Bergeron | October 19, 2021

    Consumers who use sites such as Amazon, Grubhub, expect their experience to be that good everywhere else.

Trending Stories

  1. All Major Property Types Post Annual Declines

  2. FDIC Sales of CRE Bank Loans Bring Risk to Other Banks

  3. Miami's Thriving Real Estate Market Attracts International Rainmakers Despite Challenging Conditions

  4. Credit Funds Eye a CRE Distressed Market

  5. Some in Federal Reserve Think 2% Inflation Goal Ultimately Has Room to Change

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