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Apartments' Online Reputation Increasingly Impacts Asset Value
Paul Bergeron | December 15, 2021
Conventional properties can gain a 3.45% bps revenue boost when their online reputation scores rise a single point.
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Apartment Marketers Search for the Greatest and Latest
Paul Bergeron | December 02, 2021
At least 80% of a property’s content should consist of videos in 2022, Envida reported.
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Influencer Marketing a 'Big Win' in the Apartment Industry
Paul Bergeron | October 20, 2021
Trending strategy has become a cost-effective way for properties to add a local connection and attract residents.
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New Tricks and Tools, Old Standbys Make Up Today’s Apartment Marketing
Paul Bergeron | October 19, 2021
Reliance on Google My Business emerges while AI stalls and videos keep on rolling.
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Digging Through Apartment Self-Touring Data
Paul Bergeron | November 10, 2021
Panel discussed the importance of options as industry works to perfect new apartment-tour technology.
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With Drones, CRE Property Tours Join the 'Entertainment Age'
Paul Bergeron | November 02, 2021
Owners and developers create the “wow” factor with unique, innovative production techniques.
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Apartment Renters Scrutinize Onsite Staff More Than Ever Before
Paul Bergeron | October 20, 2021
“The staff cares about me” is the thing most important to renters when deciding on where to sign a lease.
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The Bar Has Been Raised for Online Apartment Shopping
Paul Bergeron | October 19, 2021
Consumers who use sites such as Amazon, Grubhub, expect their experience to be that good everywhere else.