ATLANTA—Location, location, location is a common mantra in commercial real estate. But a good location with low barriers to entry may not be the best bet in the long-term.

In this <b>EXCLUSIVE</b>, Diane Vrkic, founder and CEO of Waypoint, believes that a 1% decrease across all US commercial real estate operating expenses can create more than $105 billion in additional CRE value.

“One of the points that Governor Hogan brought out was that there are going to be 21 stations along the Purple Line, and when I asked him about opportunities for real estate development over the next few years, he said that the audience ought to focus on where the state is investing its money.”

Levin released the results of its annual Pre-Holiday Retail Sentiment Survey, which also reflects an ongoing commitment by bricks-and-mortar retail to capitalize on digital opportunities.