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Among other things, the multi-faceted arrangement entails WeWork leasing space at HBC stores; the retailer's Richard Baker calls it “a transformative partnership.”
Instead of thinking about how to stand out with amenities, some companies are looking to events at their property as a way to create buzz, say panelists at RealShare Apartments 2017.
“The big increase in multifamily starts in 2015 and 2016 is finally filtering through to the marketplace on a broad basis,” says Mark Obrinsky with the National Multifamily Housing Council.