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Despite headwinds, topline RevPAR is expected to grow through the remainder of 2025 into 2026.
Columbia saw a big improvement in occupancy.
Much of the growth was driven by Hurricane Helene refugees last year.
The move would provide a boost to its luxury offerings.
This is up from 85% of investors who had the same plans last year.
The city ranks first among the 25 hotel markets in the nation for occupancy and rates.
This year the lodging sector is anticipated to experience slight growth.
The 1,575-foot tall tower would feature office and hotel components.
Openings dropped 34% in 2024, with only three new hotels in nine-county Bay Area.
Hotel was the only category in which the score dropped significantly.