NEW YORK CITY—“The idea was to take a 33 square-foot dumpster,sell off everything I owned, including everything in my house for$1 an item and try to live in a very small space and make it kindof a fixer-upper,” said Jeff Wilson, the founder and CEO ofKasita.
He ended up installing an air conditioner and a sliding roof“for those romantic evenings under the stars when you want to takein the atmosphere.” He spoke with zoning officials, architects, andbank loan officers to “trick out the dumpster.”
Wilson's one-year experiment not only proved to be an effectivemarketing tool but he claims it taught him benefits of living inmicro-spaces. “I spent a lot more time outdoors, and as you canimagine the rent was reasonable.”
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Betsy Kim
Betsy Kim was the bureau chief, East Coast, and New York City reporter for Real Estate Forum and GlobeSt.com. As a lawyer and journalist, Betsy has worked as the director of editorial and content for LexisNexis Lawyers.com, a TV/multi-media journalist for NBC and CBS affiliated TV stations in the Midwest, and an associate producer at Court TV.
