chi-SpokeMusicBarandLounge At Spoke, a new development in Chicago, the developers included curated spaces, including this music room, that allow residents to engage in a variety of interests.

CHICAGO—In the past few years, the multifamily market has been one of the healthiest sectors in real estate. But with so many developers taking part in the construction boom, it has become more challenging to create unique projects that will attract tenants.

Buildings that claim their own space will be the ones to succeed in an increasingly crowded market, according to Aaron Galvin, chief executive officer and co-founder of Luxury Living Chicago, a boutique luxury brokerage firm. “This really starts with developing an authentic brand, identity and design informed by the surrounding neighborhood and target demographic.”

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Brian J. Rogal

Brian J. Rogal is a Chicago-based freelance writer with years of experience as an investigative reporter and editor, most notably at The Chicago Reporter, where he concentrated on housing issues. He also has written extensively on alternative energy and the payments card industry for national trade publications.

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