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Phil Smith Smith: “We can now bring lots of the practices and technology that were previously scaled to larger projects, to small properties. This is a boon to the property owners and to the residents.”

SAN DIEGO—Like many coastal cities, San Diego has lots of small residential properties that represent the vast majority of rental housing in the market, Sunrise Management’s Phil Smith tells GlobeSt.com. Smith was recently named the firm’s director of small-property operations.

In his new role, Smith will lead a team overseeing Sunrise’s small-properties division, encompassing a portfolio of 81 single- and multifamily properties totaling 688 units throughout Southern California. Additionally, he will concentrate on expanding the division comprising communities with fewer than 22 units. Prior to joining Sunrise, Smith was a regional property manager for R & F Property Management, where he oversaw a portfolio of 300 units within 20 communities – developing and implementing new operational policies for rent collection, leasing and marketing, tenant screening, maintenance and daily operations. He was previously with Sunrise for six years, working as multi-site property manager, building occupancy rates and decreasing resident turnover.

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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