Joe Greenblatt Greenblatt: “We believe our companies ideally complement one another and we are all focused on collaborating on future ventures together.”

SAN DIEGO—Sunrise Management’s repositioning of 481 units in two different Phoenix markets owned by a joint-venture partnership works because each partner shares deep multifamily investment and repositioning experience, president and CEO Joe Greenblatt tells As we previously reported, the San Diego-based firm, which has specialized in the management of multifamily properties since 1978, has begun $2.4 million in renovations and repositioning for the two communities—Sonoma Pines in Peoria, AZ, to be renamed Peoria Modern, and Sonoma Villas in Mesa, AZ, to be renamed Modern on Gilbert—which were recently acquired by a partnership of Phoenix-headquartered Modern Residential and Boston-based Henley USA.

Sunrise will oversee comprehensive renovations for both properties, including extensive interior and exterior upgrades. Arizona-based Vision Enterprize LLC has been named general contractor.

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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