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Howard Wong Wong: “Landlords are becoming more creative and flexible in structuring deals and opportunities with pop-ups and temporary tenants bringing new, innovative concepts from independent to non-traditional retailers, including manufacturers.”

IRVINE, CA—We will continue to see a transformation of neighborhoods and submarkets throughout the West Coast as they adapt to consumers’ retail preferences, JLL’s Howard Wong tells GlobeSt.com. Wong recently joined the firm as a VP based in Orange County and will support the its investor and owner clients with their leasing efforts and merchandising strategy for retail properties on the West Coast and in Hawaii.

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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