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Bernard Brucha Brucha: “They’re trying to create their own tribes of people, customers and employees. What the customers are seeing outwardly about company, the company is bringing inside, so the outside is matching the inside.”

ANAHEIM, CA—In order to present a consistent image that will also attract and retain talent, modern companies are turning to customized furniture that matches their brand, MASHstudios and MASHindustries founder and principal Bernard Brucha tells GlobeSt.com. MASHstudios and its manufacturing division MASHindustries have created customized and branded office furniture for high-profile companies such as Google, Uber, Tinder, HBO, the Honest Co. and Facebook, tailoring the product to each firm’s specific needs and speaking to each one’s individual style.

Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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