Donna Gill Gill: “Social media cannot replace quality amenities and superior customer service, but when all three are combined, multifamily communities can stand out from the competition.”

IRVINE, CA—As multifamily management processes become increasingly digitized, property managers will need to find new ways to deliver more personalized interaction and customer service, Western National Property Management regional VP Donna Gill tells GlobeSt.com.

With record housing prices pushing people toward apartment living and employment in the area at an all-time high, demand for multifamily units in Orange County continues to grow. However, with nearly 9,134 units set to be completed by the end of the year, today’s multifamily landscape is more competitive than ever.

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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