ORLANDO-Already lined up with industry big-hitters, locally-based online startup Real Estate Channel has contracted with Walt Disney World’s I.D.E.A.S. division to produce video and television commercials. The contract’s value was not disclosed.

Disney’s creative team will produce a weekly TV series for Real Estate Channel to deliver to Central Florida audiences in spring 2001. Disney will also come up with 30 home-improvement video clips for Real Estate Channel’s Web site.

Bob Allen, vice president of Disney Production Services, feels similar contracts will lead to the development of a new digital-media sector in Florida.

Michael Gerrity, a prominent commercial real estate broker in Orlando for 10 years, founded Real Estate Channel in June. The Web site is www.RealEstateChannel.com. The company’s local and national strategic partners are Time Warner Communication’s Road Runner, PaxTV, MPInet, Barnie’s Coffee & Tea Co., and Tribune Interactive/Orlando Sentinel.com.

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