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Fairfield Resorts Closes Marketing Deal With Trump

ORLANDO-The locally-based timeshare developer has signed an exclusive marketing alliance with three Atlantic City hotel casinos--Trump Taj Mahal, Trump Plaza and Trump Marina. The deal marks Trump's entry into the estimated $50 billion timeshare industry.

By Alex Finkelstein | Updated on November 15, 2002

ORLANDO-Fairfield Resorts Inc., the locally based timeshare developer with 450,000 unit owners, has signed an exclusive strategic marketing alliance with New York developer Donald J. Trump’s three Atlantic City hotel casinos–Trump Taj Mahal, Trump Plaza and Trump Marina.

The deal gives Trump entrée to the estimated $50 billion timeshare industry. In a prepared statement, the developer calls Fairfield “the leading player in the rapidly growing timeshare industry.”

“Timeshare owners are not only some of the most resilient leisure travelers, but typically spend more on gaming and entertainment during their vacations,” says Trump.

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