For a complete, in-depth look at Perot's plans, visitGlobeSt.com.

DALLAS-With more than advertising revenue at stake, Ross PerotJr. is betting on the best-of-the-breed of high-definition LED tospread the word near and far that Victory Plaza is Dallas' place tobe.

"The investment in the technology will be as much as thebuildings themselves," Jonas Woods, president of Hillwood Capital,tells GSR. The pair of four-story, mixed-use buildings flanking thestreet in front of American Airlines Center will sport 10 LEDpanels, with more pizzazz than the Coca-Cola sign in Times Square,he says, and an advanced directional sound system with invisiblezones so continuous-feed messages ring loud and clear.

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