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DANVILLE, VA-While residents of this Southern Virginia town willfind a traditional mall experience in Piedmont Mall, to shop atopen-air regional shopping centers like those cropping up acrossthe country they have two choices: drive one hour to Lynchburg orcross the state line an hour in the other direction to Greensboro,NC.

Sitting on the border of North Carolina and Virginia, the townis experiencing a retail void, according to North AmericanProperties. To fill that void, NAP plans to build Coleman MarketPlace here, a550,00-sf regional community center. According to NAP's research,there are 56,071 residents with a 2006 average household income of$40,925 within a five-mile radius of the proposed center. Inaddition, there are 82,036 residents with a 2006 average householdincome of $43,844 within a 10-mile radius and 109,055 residentswith a 2006 average household income of $44,436 within a 15-mileradius. All total, the trade area has 335,703 residents with a 2006average household income of $45,489.