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Real Estate Florida will be the fifth printpublication in the firm's arsenal. REM also produces the regionallyfocused Real Estate New York, Real Estate NewJersey and Real Estate Southern California.The magazine will make its debut as a special supplement to theJune 2007 issue of Real Estate Forum.

The Real Estate Florida Advisory Board will consist of 15 to 20professionals selected from around the state to ensure fullrepresentation of Florida's four primary regions. This initialgroup is comprised of South Florida's leading executives from thebrokerage, investment, development, advisory and financecommunities. Theboard's members so far are: Philip Carroll, SVP andSoutheast regional manager at KeyBank Real Estate Capital, Miami;William Holly, president of Holly Real Estate, Miami;Edgar Jones, VP Regional Development Officer, RockefellerGroup Development Corp., Miami; Jose Juncadella, principalof Fairchild Partners, Miami; Kenneth Krasnow, COO ofApartment Realty Advisors, Boca Raton; Jack Lowell, managingdirector at Flagler Real Estate Services Inc./Oncor International,Coral Gables; Ken Morris, president of Morris SoutheastGroup/Corfac International, Plantation; and Michael Stein,managing director at Aztec Group Inc., Coconut Grove.