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Real Estate Florida will be the fifth print publication in thefirm's arsenal. REM also produces the regionally focused RealEstate New York, Real Estate New Jersey andReal Estate Southern California. The magazine willmake its debut as a special supplement to the June 2007 issue ofReal Estate Forum.

The Real Estate Florida Advisory Board will consist of 15 to 20professionals selected from around the state to ensure fullrepresentation of Florida's four primary regions. This initialgroup is comprised of South Florida's leading executives from thebrokerage, investment, development, advisory and financecommunities. Theboard's members are: Philip Carroll, SVP andSoutheast regional manager at KeyBank Real Estate Capital, Miami;William Holly, president of Holly Real Estate, Miami;Edgar Jones, VP Regional Development Officer, RockefellerGroup Development Corp., Miami; Jose Juncadella, principalof Fairchild Partners, Miami; Kenneth Krasnow, COO ofApartment Realty Advisors, Boca Raton; Jack Lowell, managingdirector at Flagler Real Estate Services Inc./Oncor International,Coral Gables; Ken Morris, president of Morris SoutheastGroup/Corfac International, Plantation; and Michael Stein,managing director at Aztec Group Inc., Coconut Grove.