X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

BRIDGEWATER, NJ-The Crowne Plaza flag will fly over two more hotel properties in the Garden State in the wake of one recent and one upcoming conversion. In the larger of the two conversions, the 439-key former Somerset Marriott Hotel at 110 Davidson Ave. here was recently redubbed the Crowne Plaza Somerset-Bridgewater.

“Somerset County is home to leading pharmaceutical and financial corporations, making it a strong fit for a meetings-focused brand,” says Gina LaBarre, VP of brand management for the Crowne Plaza-Americas group within the Atlanta-based InterContinental Hotels Group. “The hotel is situated near major highways and companies.”

Last renovated in 2004, the Crowne Plaza Somerset-Bridgewater has 14,000 sf of meeting space in addition to its 439 guest rooms. The property is owned and managed by Alpha Capital Corp. under a license agreement with a company within IHG. It’s also located adjacent to the Garden State Exhibit Center.

And a major renovation is under way for the hotel property at 2055 Lincoln Hwy. in Edison, leading up to its conversion to the Crowne Plaza brand. Slated to re-open in Q2 2008, the five-story, 169-key hostelry has been operating under the Clarion Hotel and Towers brand until now. It’s owned by Restaurant Rt. 27 LLC under a license agreement with a company within IHG.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 3 free articles* across the ALM subscription network every 30 days
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?

GlobeSt

Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2020 ALM Media Properties, LLC. All Rights Reserved.