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NEW YORK CITY-DirecTV has signed a new 15-year office lease for 64,475 sf at One Rockefeller Plaza. The company will take the entire fifth, sixth and seventh floors here.

The company previously occupied about 60,000 sf at 1211 Avenue of the Americas, which is owned by Beacon Capital Partners, which purchased the 45-story office building for more than $1.5 billion in 2006. Built in 1937, One Rockefeller Plaza, located between 48th and 49th streets, is a class-A office building totaling more than 450,000 sf.

Cushman & Wakefield’s Arthur Mirante and Adam Rappaport, along with C.L. Baskin of the firm’s Dallas office, represented DirecTV in its office space evaluation and lease negotiation with the building’s owner, Tishman Speyer. Tishman Speyer was represented in-house by Peter Brindley and Ted Koltis.

A Cushman & Wakefield source could not disclose taking rent or the aggregate lease value at this time. The source did however tell GlobeSt.com that average asking rent for the Sixth Avenue/Rockefeller Center submarket is $96.84 per sf for class A properties.

“This new lease allows DirecTV to continue to operate in the Rockefeller Center submarket,” explains Rappaport, a director based in Cushman & Wakefield’s Midtown Manhattan office, in a prepared release. “It offers the company full-floor identity in a premier office building.”

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