CBRE's Sally Wilson

CAN GREEN PRODUCE A REAL ROI?

The short-form answer to last week’s Quick Poll question–as answered by Sally Wilson–is a resounding yes. Wilson is CB Richard Ellis’ global director of environmental strategy in addition to serving as senior vice president of brokerage. Despite the enthusiasm for the benefits, Wilson admits that she is less confident about the general level of education and insists that this late in the game, Green in no longer an option; it’s a necessity. For the record, the 173 participants in last week’s poll showed themselves to be a savvy bunch, relatively, with 41% saying that Green can produce an ROI Only With Incentives. A surprising 35% are as enthusiastic as Wilson, claiming they’re Living The Benefits. And 24% believe It’s All Hype and Snake Oil. Here’s Wilson’s take:

“There’s a real lack of awareness of the market opportunities associated with Green. But it can produce a real ROI. If you’re not building Green, your product will become obsolete.