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It looks like Gap Inc. is getting ready to roll out another chain. The company is testing stores for its female athletic brand Athleta in the San Francisco area.Athleta, acquired in 2008, is currently online only. As part of Gap’s direct division, sales sales of the brand are increasing rapidly, and the concept sounds similar to Lululemon, a retailer that’s doing extremely well financially.But the last time Gap rolled out a chain was a couple years back with Forth & Towne, geared toward women above 35. Pumped up as having huge growth potential by management, Forth & Towne shut its doors before it ever got off the ground.But Athleta seems like a much different concept. Is there a demand for women’s sports apparel out there, or should Gap concentrate on its three major chains?

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