(Save the Date: RealShare Orange County 2012 comesto the Hyatt Regency, Irvine, August 16.)
NEWPORT BEACH, CA-Social media is a new phenomenon just as radiowas at one time; however, this new technology allows individualsthe ability to reach out to many people much more economically andwith great regularity, says Howard Kline ofCRE Radio, a technology expert. Kline contendsthat the approach most people in the commercial real estateindustry have to social media is flawed.
“The leverage that social marketing offers is the ability toamplify your voice, your message, and to reach more people at onetime—not to sell real estate or make appointments per se,” Klinesaid during his keynote address at a panel discussion titled,“Social Media, Apps and Technology for Commercial Real Estate.” Thediscussion took place earlier this month at Sperry VanNess/SVN Management Inc.’s broker forum event here.
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Carrie Rossenfeld
Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.
