Glenn Rufrano, the president and CEO of Cushman & Wakefield,has made some big strides at the company since joining the globalbrokerage in 2010. Now two-and-a-half years into the job afterdecamping from Centro Properties Group, Rufrano is continuing tobuild upon C&W's long-term strategic plan of global alignmentand management, providing a consistent service mix throughout itsworldwide offices, client prioritization and efficientoperations.

After making several key hires from rival shops, C&W isstaffing up, hiring 1,900 people in 2011, with plans to furtherbalance its service platform in the Americas, Asia and Europe. Buteven with 240 offices in 60 countries worldwide, Rufrano says theindustry is still all about what's happening on the ground. "Nomatter how large you get, real estate is still a local business,and we have such good information," he says. "I don't think thereare many roles in companies around the world where you can find outanything depending on the time of day. It's a terrific perch to beable to watch the globe."

REAL ESTATE FORUM's East Coast editor, Jacqueline Hlavenka, satdown with Rufrano to chat about what's in the pipeline for thecompany.