Imagine you're a leading services firm with a longstanding commitment to promoting sustainability. You've achieved carbon neutrality in your own operations globally and you manage a significant percentage of the world's LEED-EB certified office buildings. You've gotten Energy Star certification for more than 250 million square feet of office product, earning the US Environmental Protection Agency's Energy Star Sustained Excellence Award for five years running. Where do you go from there? In fact, says David Pogue, CBRE's global director of sustainability and architect of the firm's green initiatives, that's exactly what owners are asking his company.

“This is a year where many of our clients are now asking, 'what's next? We've got most of our buildings LEED certified, we have an Energy Star rating of 82, but everybody else does too,'” Pogue tells Better Buildings. “A lot of the market is catching up; owners who had been leaders now find that they're just part of a broader group of people who are similarly positioned.”

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