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Imagine you're a leading services firm with a longstanding commitment to promoting sustainability. You've achieved carbon neutrality in your own operations globally and you manage a significant percentage of the world's LEED-EB certified office buildings. You've gotten Energy Star certification for more than 250 million square feet of office product, earning the US Environmental Protection Agency's Energy Star Sustained Excellence Award for five years running. Where do you go from there? In fact, says David Pogue, CBRE's global director of sustainability and architect of the firm's green initiatives, that's exactly what owners are asking his company.

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