Are you Managing Your Reputation?

SAN FRANCISCO-This article cites Camden, EQR, and AVB are standouts when it comes to creating a strong corporate culture, but we have often found that the “mom and pop” organizations often have the strongest and most positive cultures with commensurate low turnover rates among residents and associates. No company is too large or too small to succeed at creating great cultures and great organizations. Highly motivated teams can be found within any firm that is willing to invest and engage in the “culture building” process. Every firm can learn from the successes of others both in and outside of the apartment industry.

As executive recruiters to the real estate industry, we like to talk about “the Playbook” that our recruits bring when we hire them from a strong company. In our apartment practice, this most often means leaders in the industry, particularly Camden, Equity Residential and AvalonBay, who are consistently best regarded in terms of strong overall processes, systems and culture. We have clients who like to hire from these companies because they bring an overall discipline and A-Z approach to the business learned in a generally positive workplace. Recently, I heard an owner say that he likes to “hire people from EQR” because they are well trained, highly motivated and bring a strong approach (i.e., a playbook).