Commitment to Tech Innovation Is Key

SAN FRANCISCO—In early April, we reported that RentPath, the premier vertical search company for apartment and home renters, had invested $13 million to acquire San Francisco-based Lovely, a start-up whose mission is to provide the most comprehensive and transparent rental experience for renters, property owners and managers nationwide. In an update to that article, GlobeSt.com chatted with Scott Asher, vice president of marketing and operations for RentPath and Blake Pierson, co-founder of Lovely on the changing technological landscape.

GlobeSt.com: Technological advances such as online rent payment, introduction of ratings and reviews, increased emphasis on the user experience. Tell me a bit more about that transformation.