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IRVINE, CA—Like multifamily properties, hotels are beginning to target specific audiences in their quest to attract guests. As GlobeSt.com reported earlier this week, R.D. Olson Construction is beginning construction on a six-story, 221-room Courtyard by Marriott hotel in Anaheim that appeals to families visiting nearby Disneyland. We caught up with Bill Wilhelm, EVP of Irvine-based hotel developer R.D. Olson, to discuss how broad this type of targeting is, how it impacts guests and other trends he’s seeing in hotel builds.

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