Value Place Ready for Franchise Expansion

WICHITA, KS—As reported in GlobeSt.com, Value Place, the low-cost extended-stay hotel chain, has undergone profound changes in the past year-and-a-half. It secured a $100 million capital investment, hired a new leadership team, and began launching new locations across the US. Its latest project, a new 124-room Value Place in Watford City, ND, just opened and is its third hotel in the oil-rich Bakken region of North Dakota. And Bruce Haase, the company’s new chief executive officer, tells GlobeSt.com that even more hotels may open in the Bakken, and that the company is ready to begin the next phase of its national expansion.   

“We’re actively looking in the shale oil area in North Dakota,” Haase says. “I definitely think there are possibilities.” And of their first three efforts, he adds, “the rates are high and the rooms are full.”