SAN FRANCISCO—Wouldn't it be convenient ifsomeone had clear, intelligent answers to most of your CRE-relatedquestions? Problem solved. Nina J. Gruen, a.k.a. Ms. Real Estate,a.k.a. the principal sociologist overseeing market research andanalysis at Gruen Gruen + Associates, is here to answer readers'questions.

Dear Ms. Real Estate,

Copia is a handsome building, on a beautiful site, amid verdantand productive gardens serving Napa chefs—burdened by a killerdebt. It is for sale: http://url.ie/uc8t. Conflictsamong community groups, politicians, and developers seemirreconcilable. So far, most ideas put forward for the property areas poorly conceived and impractical as the initial vision for theproperty as a "center for wine, food, and the arts." A singledeveloper, with deep pockets, and a vision backed by research (suchas by GG+A) might find a use for the property that could succeed,and add a star to Napa's crown. How might that be brought about?Are there models elsewhere?

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Nina J. Gruen

Nina J.Gruen has been the Principal Sociologist in charge of market research and analysis at Gruen Gruen + Associates (GG+A) since co-founding the firm in 1970. Ms. Gruen applies the analytical techniques of the social sciences to estimating the demand for real estate and to understanding the culture of the groups who determine the success of development, planning, and public policy decisions. She is a pioneer in synthesizing the results of behavioral research with quantitative time-series data to forecast market reactions. Market and community attitude evaluations and programming studies led by Nina Gruen have resulted in the development and redevelopment of many retail, office, industrial, visitor, and residential projects, varying in scale from a single building to large single- and mixed-use projects.