Office Users Pay Big for Modern Workspaces

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LONG BEACH, CA—Although office users have been notably narrowing their physical office space, opting for more efficient and collaborative creative-style workspaces, they haven’t necessarily been cutting costs. Harbor Associates, a newly launched value-add office investment firm, is taking advantage of the premium rental rates office users are willing to pay for modern works spaces by investing in value-add office space. The firm’s founders and principals, Joon Choi, Justin Loiacono and Paul Miszkowicz, match their millennial cred with abundant experience in the office sector at major firms, including BlackRock, Bixby Land Co. and the Bascom Group, making them uniquely qualified to tackle the changing office landscape. To find out more about what is happening in the office world and their new business strategy, we sat Choi, Loiacono and Miszkowicz down for an exclusive interview. Here is what they had to say: