SAN DIEGO—Growing up, CREW member Stacy Cannon, loved art and drawing and was always looking for something creative. Technically, the licensed architect in California and a senior associate in the Gensler San Diego office, could draw well, but struggled to create something new. “My left brain took over and had to make it look ‘right,’” she tells “When it came to selecting a college major I landed on architecture because I was good at math and science but craved that creative outlet.”

While in school, Cannon says that she learned to push the boundaries more and think creatively, but that is not where she shined. She wanted to know the “why.” The “Why are we doing this project?” and the “How is it used?” and “who is this for?” In the commentary below, Cannon dives into the business of architecture and her personal quest.

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