PHOENIX—The first of its kind outside of California, the Arizonadivision of The New Home Company marks a strategicexpansion into the Phoenix market. NEW HOME's initial communitywill consist of 68 home sites in the former Mountain Shadows resortin Paradise Valley, AZ. The community will offer a selection ofluxury detached homes and condominiums.

H. Lawrence Webb, CEO of The New Home Company,tells GlobeSt.com: "I believe there are great opportunities in theScottsdale/Paradise Valley for a homebuilder like us. We want to bein markets in which you get rewarded for thoughtful,consumer-driven design. Our Mountain Shadows community is theperfect location for our entry into this market."

NEW HOME has been one of the most active home builders inCalifornia since the company was formed in 2009. It is a newgeneration homebuilder focused on the design, construction and saleof innovative and consumer-driven homes in major metropolitan areaswithin select growth markets. Headquartered in Aliso Viejo, CA inOrange County, NEW HOME now has divisions in Southern California,the San Francisco Bay Area, the Sacramento region and Arizona.

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Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.