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This retail asset sold on the Ten-X online real estate platform. This retail asset sold on the Ten-X online real estate platform.at

ATLANTA—Retailers are now battling e-commerce and the Internet in a variety of ways, including investing more money in websites and BOPUS—buy online and pick up at the store— technology. It’s rapidly becoming a click-and-collect world.

In fact, last December more than one-third of holiday shoppers used BOPUS services. Consumers like it because there are no shipping costs and the instant gratification. From a product perspective, BOPUS is enabling brick-and-mortar stores to better compete against online retailers. BOPUS technology also allows retailers to have visibility of their inventory at a store level, which was not possible before.

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Jennifer LeClaire

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