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Aloft Hotel The W XYZ bar was added as part of a $20 million renovation to the hotel.

LOS ANGELES—Starwood Hotels is bringing its Aloft Hotel brand to Los Angeles. Aloft El Segundo, as it will be called, will be near LAX, and will cater to what the firm calls today’s “hyper-connected global traveler.” The new Los Angeles outpost will have 246 loft-like rooms and high-tech amenities throughout, like keyless entry and high-speed wireless Internet throughout.

Rubicon Cos. owns the hotel property, and recently completed a $20 million renovation to reposition the property into an Aloft-branded space. Aimbridge Hospitality is the hotel property manager. “All of our properties are designed as a way to bring urban cool to unexpected places,” Paige Francis, VP of global brand management at Aloft Hotels,” tells GlobeSt.com. “Aloft El Segundo will also help meet the demand for high-caliber lodging in this newly developed district at an affordable price. It will also provide business travelers a comfortable place to stay that feels like home, even while on the road.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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