Barbara Armendariz

LOS ANGELES—A new brokerage firm has entered the market.SharpLine has officially launched and has planted roots in DowntownLos Angeles. The firm will focus on the retail and industrialsectors with a platform that serves owners, investors andoccupiers. The firm's president and founder BarbaraArmendariz says that the firm will fill a void in the marketfor direct service brokerage regardless of geographic location.

“I identified an unmet demand to streamline clients' businessneeds by being the single point of contact,” Armendariz tellsGlobeSt.com. “My strategy for doing that is by building a largediverse team that can make deals happen regardless of geographicscope. Ultimately, all my motivation evolved into SharpLine, anentrepreneurial company where the sky is the limit for both thebrokers and our clients.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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