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If the concept of experiential retail is the industry standard for combating ecommerce and driving shopping center traffic, then pop-up shops are fast becoming the medium. They are a great way to harness trendy retail concepts and fill vacant retail spaces. Pop-up shops, however, can be tricky because they rely on micro leases of only a few months. New long-term pop-ups or “hybrid pop-ups” could be the perfect solution. A hybrid pop-up has a longer-term lease—yet still substantially shorter than a standard retail lease—allowing for some stability while giving landlords an opportunity to bring in trendy and experiential concepts.

“This really ties into the experiential retail trend. A traditional pop-up will typically be a lease term of a few months, and that can be beneficial for a landlord while they figure out the long-term strategy for the retail space,” Gabe Kadosh, VP at Colliers International, tells GlobeSt.com. “A hybrid pop-up has a longer-term lease, which allows the landlord to test the idea. I believe that we will see these kind of lease terms popping up across the country for experience restaurant concepts. It has happened on the apparel side, but this is really the first we have seen with a restaurant.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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