The hotel industry is ready for technology disruption—at least from technologies that will create a better travel experience. At ALIS, Kathleen Matthews, an award-winning journalist and former hotel company executive, asked hotel experts what is poised to be a disruptor in the travel and tourism market. Software that creates a seamless experience from airport to hotel is most needed, according to Gerald Lawless, chairman of WTTC, responded.
“The software already exists to have a totally seamless experience when you travel,” Lawless said. “You will have your passport swiped when you check in and the information will be shared with the incoming and outgoing immigration, and would be shared with the hotel so that the hotel will know when you have boarded the aircraft.”
In Dubai, there is already similar software being tested to help streamline the process. “In Dubai, they are experimenting with a biometric tunnel and by the time you get to the immigration booth, you can just go through,” he explained. “You won’t even have to talk to an agent. We don’t use technology sufficiently to create a seamless experience and secure experience for travelers worldwide.”