Gary Beasley Beasley says Roofstock opens local markets to worldwide investors.

OAKLAND, CA—One in 10 US households rents a single-family home today. And, rents have begun to rise sharply as the economy improves, according to the latest fair market rents set by the US Department of Housing and Urban Development. Rents for homes with three bedrooms, for example–which largely represent rental houses–grew 3.4% in 2016. That’s up from 2.2% in 2015 and 1% in 2014. The single-family rental (SFR) sector is now worth $2 trillion and growing.

Launched in March with an exclusive curated inventory of rental homes in Florida, Roofstock is the first dedicated online marketplace for investing in leased SFR homes. It is now expanding into two new markets: Atlanta and the East Bay.

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Lisa Brown

Lisa Brown is an editor for the south and west regions of She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.

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