Nina Gruen Gruen analyzed the way alternative policies can influence the economic well-being of a region.

SAN FRANCISCO—Nina Jaffe Gruen, matriarch, principal behavioral analyst and sociologist, pioneering feminist and art connoisseur, made many contributions to the commercial real estate industry. Gruen was known as Ms. Real Estate to readers of her monthly column, Dear Ms. Real Estate, and she published more than 80 articles. Gruen also served on the ALM editorial advisory board.

As executive vice president of Gruen Gruen + Associates, Gruen specialized in the application of sociological, demographic and other social research techniques to marketing, planning and public policy problems. She designed and directed a broad variety of studies utilizing these techniques to probe into the attitudes, motivations, preferences and behavior of important groups for both public and private sector clients. Gruen used these techniques to help define product and geographic markets for antitrust and land use litigation cases. She also analyzed the way in which alternative policies are likely to influence the economic well-being and land use of a community and region. Gruen’s work led municipal clients to adopt public policies and infrastructure programs that revitalized areas in California, Arizona, Oregon, Washington, Colorado, New Mexico, Florida, Illinois and Ohio.

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Lisa Brown

Lisa Brown is an editor for the south and west regions of She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.

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