NEW YORK CITY—Microsoft Corp. firstManhattan flagship store is coming to Fifth Avenue.
The software company will be setting up shop at 677 Fifth Ave.in an effort to expand its retail presence and take more controlover its consumers' shopping experience, according to the WallStreet Journal. It is expected to open sometime in 2015.
"As our first flagship store, it will serve as the centerpieceof our Microsoft Stores experience," says David Porter, corporateVP for Microsoft retail stores. "This is a goal we've had since dayone—we were only waiting for the right location. And now we haveit."
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Rayna Katz
Rayna Katz is a seasoned business journalist whose extensive experience includes coverage of the lodging sector, travel and the culinary space. She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.
